Managing Content Creators

Over the past two years, I have independently built, recruited, trained, and managed a team of 30 students supporting large-scale marketing activity across the University of Birmingham’s recruitment channels.

Managing the team end-to-end has involved overseeing onboarding, content planning, performance feedback, campaign coordination, and day-to-day creative direction, while ensuring all output aligned with brand, tone of voice, and accessibility standards.

Leading a team at this scale has strengthened my skills in people management, creative leadership, project organisation, and strategic content planning. It has also enabled the delivery of high-volume, student-led content across multiple digital platforms, contributing to significant audience growth and engagement.