Digital advertising

I have experience developing and managing multi-channel digital advertising campaigns across Google Search, Performance Max, Meta, TikTok, and Snapchat for both large organisations and local businesses.

My work encompasses campaign strategy, audience segmentation, copywriting, creative briefing, budget management, optimisation, and performance reporting. By combining data-led insights with compelling creative, I deliver campaigns that increase visibility, engagement, and conversion across the customer journey.

From high-profile student recruitment campaigns such as Open Days and Clearing at the University of Birmingham to highly targeted local recruitment advertising for independent businesses, I tailor campaign activity to meet specific objectives while ensuring budgets are used effectively and efficiently.