Website & Digital Experience

I have experience improving digital experiences across both large institutional websites and independent ecommerce platforms, always with a focus on usability, accessibility, and audience needs.

My work includes website content planning, UX-focused improvements, building campaign landing pages, and cross-channel integration between web, email, and social media activity.

I particularly enjoy analysing how audiences interact with digital content and identifying opportunities to simplify journeys, improve engagement, and create more intuitive user experiences.