Social Media & Content Creation

Social media has been a central part of my marketing experience, from building student-focused recruitment campaigns to developing community-led retail content strategies.

I create and manage content across multiple platforms including Instagram, TikTok, Facebook, YouTube, and LinkedIn, tailoring tone, messaging, and creative direction to suit different audiences and objectives.

My experience spans across content strategy, short-form video production, photography, copywriting, campaign planning, trend-led content and performance analysis.

Across both higher education and retail marketing, I have focused on creating authentic, engaging content that strengthens audience connection and encourages meaningful interaction.