Email Marketing

Email marketing is one of the areas where I most enjoy combining creativity with data-driven thinking.

I develop audience-focused communication plans designed to improve engagement through clear messaging, strategic timing, and personalised content. My experience includes audience segmentation, campaign planning, content development, accessibility considerations, and performance analysis across both recruitment and customer-focused campaigns.

Whether supporting prospective students through key decision-making stages or promoting seasonal activity, I focus on creating communications that feel relevant, supportive, and engaging to the audience receiving them.